Friday, June 13, 2008

No shrunken pints at Shultzy's

It's become one of our favorite games to play when shopping: Spot the Shrunken Packaging. As companies try to find a way to deal with rising costs or expand profitability, it appears that the magic shrinking ray has hit a vast array of products. The "gallon" of orange juice may now be only 58 oz when you look carefully at the label. The 25 lb. bag of charcoal may now be only a little over 21 lbs. The differences are enough to fool you if you don't notice the change on the label.

Apparently, some taverns are doing the same thing with their beers. For quite a while, taverns have been able to buy 14 oz. "Pint" glasses. They look a lot like an actual pint (16 oz.) glass, but they have thicker bottoms. Net result, less beer for you, more profit for the tavern owner.

At Shultzy's a pint is 16 oz. We try to treat our customers the way we like to be treated and we're serious about our beers, so no fake 14 oz. pints. As much as possible, we try to serve our beer in logoed glassware from the brewer, so you'll even see some of our beers served in 20 oz. "Imperial" pints when that's what the brewer recommends.

And please don't complain about your beer having a "head". Most German beers, properly poured , have a 1"-1.5" head. The head keeps oxygen away from the beer and also adds a textural component that would otherwise be lacking. And if you still don't believe me, then order a Hoegaarden 1/2 liter. Our Hoegaarden glassware is oversized, so we can pour a full 1/2 liter of beer (up to the 500 ml line on the glass) and still have room for the head on top. Consider the head as a special bonus for drinking Hoegaarden.

Shultzy's: Where a Pint Is At Least 16 Ounces!

Wall Street Journal - "A Pint-Size Problem"

The link should be good for non-subscribers for a week