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Friday, January 29, 2010

Beer 101 on February 3rd is Sold Out!

Thanks so much to all of you who have made reservations for Wednesday's Beer 101 class. It looks like it will be a fun evening, and we're all looking forward to it.

Sadly, if you don't have a reservation already, you're too late. We're at capacity for the event. But don't fear, we'll do it again soon. Keep watching this website or Twitter to find out about future classes.

Saturday, January 16, 2010

Beer School in session February 3rd at Shultzy's

February 3rd, Shultzy's will be hosting the first installment of Beer School with the Beer 101 course. In about two hours, you will learn all the basics of beer and taste about 15 major varieties of beer in the process.

We're lucky to have Mike Baker of Pacific Beverages teaching the class; Mike's a beer maven, co-founder of Seattle Beer Week and Baron Brewing, and a knowledgeable and entertaining speaker. If you know anyone who attended his Beer 101 course at last year's Seattle Beer Week, I think they'll endorse him wholeheartedly.

You'll learn the basics of beer (ale vs. lager, what's a pilsner, what's an IPA and how to English IPAs differ from the American Pacific Northwest counterparts, what's the Reinheitsgebot and is it still relevant, and much more). Even better, you'll get to experience beer -- both tasting many varieties and getting to smell/taste different malts and hops that go into making your favorite beers. Whether you're a novice or a beer lover, you'll have a good time and new insights.

The details:
  • Wednesday, February 3rd
  • 6pm to 8pm (may run a bit longer)
  • Cost: $20 includes course materials, beer, diploma, German beer mug, and more
  • Course size is LIMITED -- you need a reservation to attend.
    The class is filling up fast, even before this blog post.
  • You can make your reservation by giving your name, phone number, e-mail address and how many people you're bringing:
    -- at Shultzy's (talk to your server)
    -- by e-mail to beer101@shultzys.com
    -- by phone at 206.548.9461
  • We're pretty sure it doesn't qualify for UW credit or Legal Continuing Education credit, but you never know...
Mike Baker, your Beer Professor, is the happy guy
in the middle of this photo.


Friday, January 15, 2010

At least we didn't print them with "What Would Jesus Drink?"

More fun and frivolity down at Shultzy's.

P.S. People attending Beer School 101 on February 3rd at Shultzy's will get one free. Call 206.548.9461 to reserve your spot (space is limited).

It's a Bratwurst! It's a Burger! It's a Bratburger!!!

For a limited time, the Bratburger has made its return to the Shultzy's menu. It's the same great recipe as our best-selling bratwurst link, but served in patty form like a burger. Since the Bratburger's a sausage burger, we serve it on a roll with garlic butter, grilled onions, and sauerkraut.

For an extra treat, order a Geneva Convention. It's a German Bratburger, served on a French roll*, spread with Italian-style garlic butter, topped with Swiss cheese, stone-ground mustard, and sauerkraut. We thought about adding Russian dressing in keeping with the spirit of the name, but that was too much overkill even for us. OK, the name is crazy, but the sandwich is really delicious -- kraut, bratwurst, mustard and swiss is a great combination.

For those of you who prefer our original Bratwurst link, we have that, too -- don't fear. But you might want to try this special version while it lasts.

* It's actually half an Amoroso Bakery cheesesteak roll from Philadelphia, PA, but it looks a little like a baguette to us.

♫ Are you ready for some... Hockey?
(apologies to Hank Jr.)

Football season is rapidly coming to a close, so we need some other reason to hang out with our friends, enjoy a cold beer, and watch a bunch of guys fight it out on TV. UEFA soccer's great, but the time difference between Europe and Seattle puts those at lunch instead of after work when it's prime socializing time.

Luckily, hockey is coming to the rescue. This year, Shultzy's added NHL Center Ice to our satellite package, so we get several games live every night, most in HD. So, whether you're a local hockey fan or a displaced fan from somewhere else in the USA or Canada, your favorite team's on TV here. And if that's not enough, we'll also have some great hockey games during the Olympics for you to enjoy. We'll have hockey games on most nights, but we're going to make Monday Night Hockey (and Wednesday Night Hockey) extra special.

And if you're going to watch hockey, you'll probably need a beer to keep you refreshed during the game, and we've got that covered, too! Labatt's Blue, official sponsor of USA Hockey, is now available at Shultzy's, and we'll have 12 ounce bottles at 2 for $5 during Monday Night Hockey and Wednesday Night Hockey. And if you want something to go along with your beer, we'll have Canadian Club for only $4.

So, if you and your buddies are hockey fans and/or Labatt's beer fans, you'll want to make Shultzy's your Monday and Wednesday night hangout. See you there!

Thursday, January 14, 2010

Shultzy's new Foursquare special

Foursquare is a social networking website/application that allows you to keep in touch with your friends while you're out on the town and get insider tips for new places you visit. It's a little like a cross between Twitter and Yelp, combined with points/awards that make it a game, too. The picture above is of the Shultzy's page on Foursquare.

If you're new to Foursquare, we have an offer for you; come in and when you check into Shultzy's for the first time, show your phone to your server and you'll get a free soft drink or $1 off a draft beer.

And if you're an experienced Foursquare user, don't fret that you've already checked into Shultzy's and aren't eligible for this special; we're working on additional specials for The Mayor of Shultzy's and some for frequent visitors. Stay tuned!

Wednesday, January 13, 2010

Q: Where does a 400 Pound Monkey Sit? At Shultzy's, of course!

It's not an actual monkey, it's Left Hand Brewing's newest beer, an English-style IPA called "400 Pound Monkey", and Shultzy's is the ONLY place in Seattle to have it. English IPAs have a very different hop flavor profile than American/Pacific Northwest IPAs, so IPA drinkers may enjoy the contrast while some non-IPA drinkers may appreciate the difference. You may want to try one along with one of our Pacific Northwest IPAs on tap (we almost always have one) and see the difference for yourself.

As you know, we've had a long-standing relationship with Left Hand ever since we started pouring their flagship ESB, Sawtooth Ale (which the New York Times called the World's Best ESB) over a year ago. Since then, we've also enjoyed their Oak Aged Imperial Stout, their Milk Stout, and of course their Oktoberfest, which we participated in the brewing of last June.

Why is it called "400 Pound Monkey"? It's a "tribute" to Joe Schiraldi, Left Hand's Director of Brewing Operations. Joe was being interviewed by a beer industry publication, and when asked to comment on the proliferation of IPAs (and Left Hand's not brewing one) responded, "Any monkey can throw 400 pounds of hops into a kettle and call it an IPA". So, when Left Hand decided to finally brew an IPA, they wanted to do something excellent and different. They settled on brewing an English-style IPA with British hop varieties instead of the Pacific Northwest varieties used in most American IPAs. We had Test Batch #2 on tap last winter and tasted Test Batch #3 when we were at Left Hand in June.

Chris Lennert, Left Hand's VP of Operations was up in Seattle in late summer and told us that the latest test batch of 400 Pound Monkey wasn't scheduled to be distributed to Seattle, but we stepped in and committed to enough kegs for them to send it here. That's how we became the exclusive seller of Left Hand's Test Batch #5 of 400 Pound Monkey; we shared four of our kegs with a Left Hand account in Alaska, but kept the rest for ourselves. 400 Pound Monkey will hit retail shelves in bottles this month, but won't come out in kegs officially until later this year. Until then, Shultzy's is the only place in Western Washington to enjoy "The Monkey" on tap.

So what does Left Hand's head brewer, Ro Guenzel, have to say about this latest version of 400 Pound Monkey?

Test batch #5... ahh, a good one. We were getting close at that point. The biggest difference from what you have and what we are going to bottle is an increase in aroma. We upped the dry hopping and changed around the late additions to get a little more earthy hoppiness coming through. It almost resembles the smell of a white mold cheese, intentionally. We hope this beer will help stimulate discussions about hops. All too often, if a beer doesn't smell like the ubiquitous American hops people think the beer is not hoppy. A sad thing when it comes to earthy English varieties and well made pilsners. I think most people are not familiar with the vast range of hop aromas including the aforementioned white mold or my favorite descriptor, wet tweed.

Although we've got a quite a few kegs, they're going pretty fast, so come by and enjoy some of this special beer while it lasts.